Philip is a seasoned Marketing Insights and Strategy professional with over two decades of successful global experience on client and supplier sides. He is currently the Principal at KnowledgeSquare Foresight, a Chicago and Lagos-based Business Analytics and Strategy company he founded in 2015.
Prior to KnowledgeSquare, Philip has worked at Grey Advertising, British American Tobacco (BAT) Nigeria and the UK as head of African Research team, Brown and Williamson/RJ Reynolds in the USA, AC Nielsen BASES as Client Service Director, and as Head of US Research at Metrixlab. At BAT, Philip helped establish and develop marketing research teams, managed global brand insights from the UK, and helped develop corporate dashboards and consumer tracking studies in the US. On the supplier side, Philip has led projects in various verticals for clients including PepsiCo, Microsoft, ConAgra Foods, Nestle, Kraft, Abbott Lab, SuperValu, Scotts, Tyson Foods, McDonalds, Sara Lee, Nestle, Barilla and Reckitt Benckiser and several others.
Philip holds a MBA degree from the University of Lagos, M.S. in Information Technology Bellarmine University, Louisville, KY USA, Cerificates in Data Drive Strategy and DIgital Marketing from Cornell University. He is currently working on his Doctoral program at the University of Wisconsin.