Ndeye is in charge of the Insights Division of Kantar, for Francophone Africa region and Ghana. She’s based in Abidjan from where she works in helping brands grow from a large variety of sectors and markets across Africa.
Ndeye is first and foremost a passionate researcher. She is passionate about delivering smart data through the newest and most agile research methodologies. Over the past 15 years, delivering growth-led insights to clients has driven most of her orientations and actions.
She graduated in Marketing, Communication from the Institut Supérieur du Commerce in Paris, started her career in Ipsos Marketing. She joined the Kanttar Group in Senegal in 2009.