Joy, an expert in consumer-centric growth for businesses, and an ardent believer in citizen development through research-directed strategies for a new Africa, has built over 20-year experience in Marketing Management and Market & Social Research from both client and agency sides. With experience in most of the fields of marketing and opinion research, she currently heads Decision Support, a full service Market & Social Research agency, which conducts research in several African countries.She serves as Nigeria Representative for ESOMAR (a global body of market research professionals) and recently won the Best ESOMAR Representative award, Emerging Markets. Before her new role at NiMRA, she was the Association’s Vice President and is a NiMRA Fellow. She represents Western Africa in the Management Committee of the African Market Research Association (AMRA).Beyond the research world, Joy interacts with others across the globe with interest to highlight the Africa’s potentials, brainstorm innovative ideas and activate on various pressing issues in the continent.
Director Western Africa