Astrid Ricketts

Astrid has over 20 years’ experience of delivering strategic insight and advice to decision makers, helping with business development and innovation.

Astrid has experience with a wide spectrum of research methods, project types and sectors. She has built trusted advisor relationships with clients such as Diageo, Lexus, Barclays and Vodafone, which whom she has worked on customer satisfaction, new product development, branding and communication projects.

For the last 10 years Astrid’s focus has been exclusively on helping clients launch and develop successful brands in Africa.

Astrid loves graphic design and art and never stops talking about the power of visual communication in market research.

Client Service Director, Africa Account Director Kantar Africa Insight