Session Chairs at the Africa Forum 2017

Sami Ghabrial (Managing Director, Marketeers Research, Egypt) is by training an Engineer (The American University in Cairo), with the concomitant logical mind and sense for the meaning behind numbers. His marketing management expertise was obtained with two great institutions: Xerox, with its best management practice and healthy business culture, and Pepsi with its great marketing. He has attained cross industrial experience and learnt to manage well new challenges in interactions with great clients such as UL, P&G, GM, and PMI in many countries and across cultures. Sami has created a wonderful team of young and enthusiastic professionals within Marketeers that can do miracles. He specialises in market research and evidence based consultancy.

Jonathan Karanja (Managing Partner, Frontier Consulting Services, Kenya) Jonathan’s experience in market research covers over 30 African countries in a period of 15 years, leading and managing projects in different market and social research fields. Jonathan is particularly skilled in using insights from research to drive real outcomes for both commercial and non-profits. Having worked with key global and local corporates, his experience enables him to work collaboratively to deliver outcomes in line with organization objectives. Jonathan is a member of the Marketing & Social Research Association (MSRA) Kenya, where he has served as the Chairman. He serves as a Director of the Retailer Association of Kenya (RETRAK) and is a BMO member of the Kenya Private Sector Alliance (KEPSA). He is currently pursuing his Masters in Economic Policy & Management.

Phyllis Macfarlane (Global Training Director, GfK, United Kingdom) has worked in Market Research throughout her career, managing GfK’s UK company, focusing personally on international and B2B research, and always interested in the global development of the MR industry, and, perhaps more importantly, in the growth of Researchers! She has spent the last several years working on the GfK Verein’s University cooperation programme, setting up post graduate courses and degrees in Africa and Asia, and supporting Interviewer training in Africa. She is now expanding that work through the ESOMAR Foundation, via education and also supporting the non-profit sector to use market research best practices more in designing and measuring their aid programmes. She believes that everyone needs market research skills: from the newest small business to top executives in global organisations, and is doing her best to spread the word! She also believes that there is a huge opportunity for the MR industry in Africa to demonstrate new thinking and support both local and international clients with real business know-how.

Nontuthuzelo Mashaba (PhD Candidate, ESC Rennes School of Business, France) is an enthusiastic marketer, researcher and academic who is currently enrolled for her PhD in Management at ESC Rennes School of Business in France, focussing on Corporate Social Responsibility. She started her career at Unilever where she was Assistant Brand Manager for Sunsilk and Organics and gained immense knowledge on the informal sector as well as the salon (professional) market. Then, at L’Oreal Nontuthuzelo was Brand Manager for Dark and Lovely Body, Beautiful Beginnings as well as New Product Development for SoftSheen.Carson Haircare and Body. She launched Dark and Lovely Hair Color and Re-Launched Beautiful Beginnings (re-launch and range extension). Nontuthuzelo moved to the University of Pretoria where she lectured and completed her MCom in Marketing Management (Cum Laude). She also lectured and supervised research at the University of Johannesburg, before moving to France in 2016 to further her studies.

Paul Nnanwobu (CEO, Random Dynamic Resources, Nigeria) Throughout his 25-year career in field operation research and marketing, Paul has enjoyed participating in many high profile research projects across Africa. After an inspiring and challenging Career with ACNielsen (now , The Nielsen company), and Unisys , Paul worked with RMS,[Research and Marketing Services, now part of TNS] as Head of Field Services and has managed projects in more than 25 Countries across in West, East, Southern and Central Africa sub regions. He has also worked extensively on development projects and baseline studies in Sub-Saharan Africa. The founding CEO at Random Dynamic Resources Ltd (one-stop fieldwork company), Paul is currently based and working from RDR Headquarters in Lagos, Nigeria. He is the Publisher of Research Intelligence Magazine- the voice of marketing Research Industry in West Africa; and currently the Secretary General of Nigeria Market Research Association (NiMRA). Paul holds a Post Graduate Diploma in Journalism from Pan Atlantic University (formerly Pan African University).

Leonie Vorster (Chief Executive Officer, Southern African Marketing Research Association, South Africa and Director, AMRA, Southern Africa) is registered at the Health Professions Council of South Africa as Research Psychologist, and is the ESOMAR World Research Representative for South Africa (2008 to date). Leonie is an Honorary Fellow of the Unicaribbean Business School (October 2015) in Nigeria. In November 2014, she was given a Leadership Award for Contribution to Market Research at The World Marketing Congress in Mumbai, India, where she was also a guest speaker. She previously owned and managed Evolutions Research Solutions, a private research and research-based consulting company, from 1998 until 2012, when she sold the company and joined SAMRA full-time in November. She achieved SAMRA Accredited Marketing Researcher professional recognition status in 2010 and maintained this status until she was appointed as CEO of SAMRA. Leonie currently serves on the Services Sector Education and Training Authority Marketing and Communication Services Chamber Committee, chairs the SAMRA Ethics Committee, and previously chaired SAMRA (2007-2008), as well as the SAMRA Quality and Usefulness portfolio (2004-2006), the SAMRA International Communications portfolio (2008-2011), the SAMRA Consumer Protection Subcommittee (2011), and the Sign Language Education and Development (SLED) Management Committee (2007-2010). She also served on the Psychological Society of South Africa (PsySSA) Executive (2005-2007) and Council (1998-2007), and chaired the PsySSA Division for Research and Methodology (2004-2006).

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