Building Tomorrow; Africa Leading

The AF’s are always an opportunity for the gathering of those with business interests in Africa to meet on the grounds of learning and promoting quality market research on the continent. Africa Forum 2019, the third of AMRA’s annual conferences, is proudly anchoring in Lagos – Nigeria, a vibrant city and the most populous financial center in Africa.
This Conference would highlight futuristic thinking and focus on the many great and innovative things happening in the continent that affect marketing and marketing research in the African market.
We know that we can help to build a world in which we are more confident for tomorrow because we have invested our talents to shape it.

Africa Marketing Research Association

AMRA, The Africa Marketing Research Association, is an association of associations whose sole mission is to promote quality market research in Africa. AMRA was established in 2016 and is a non-profit membership body for market, social and opinion polling research associations and organisations in Africa.

Sponsorship Plans

AMRA's Aim

  1. Ensure professionalism in the market research, social research and opinion polling industry in Africa
  2. Share market research, social research and opinion polling knowledge and skills across Africa markets and countries
  3. Promote Africa market research, social research and opinion polling to the rest of the world
  4. Partner with member associations to build the confidence of the rest of the world in Africa research


Represented at AMRA Events
Ideas and interconnections to grow in Afric
To share research knowledge and skills out of Africa.

Africa Forum 2019

On Monday 15th to Wednesday, 17th of April 2019, the World’s marketing practitioners and businesses interested in Arica, shall converge in Lagos, Nigeria for a one-of-a-kind marketing and opinion research conference. It would start with training workshops on the 15th and the main conference starts on the 16th
What makes this conference different from usual? It’ll get everyone focused on forward-looking market research endeavours and fresh direction for the industry in Africa.
Get ready for advanced thinking that would jolt local businesses, steer the research industry into touching lives and facilitate growth in the economies of the continent.


Building Tomorrow

Africa Leading


15th – 17th April 2019 Lagos Nigeria.




AF'19 Speakers

Anu Mohammed is the head of Research and Learning at BBC Media

Joseph has over 20 years experience in market and social & development

Busola Akin-Olawore is a zealous researcher and consumer behaviour specialist with over

Claude has 5 years experience in social and market research in various


The Africa Forum 2018 programme committee functions under the expert leadership of Anna Alu, ESOMAR Senior Consultant:  Developments and ESOMAR Foundation Board Member. Anna provides expertise and collaboration on events, activities, projects and initiatives that promote ESOMAR’s reputation for high standard products and services for market research professionals and their organisations worldwide. Anna’s career at ESOMAR spans several years having played a pivotal role in broadening and enhancing the worldwide events calendar and leading key projects.


Jane Nzomo is co-founder and Managing Director of Consumer Options Limited, a full service market research firm established in 2004, with a track record of providing research based solutions across Africa.  Jane Nzomo is also a founding Director of the African Market Research Association NPC (AMRA), and a member of the Marketing & Social Research Association (MSRA) in Kenya, where Africa Forum 2018 is being held.


Philip is a seasoned Marketing Insights and Strategy professional with over two decades of successful global experience on client and supplier sides. He is currently the Principal at KnowledgeSquare Foresight, a Chicago and Lagos-based Business Analytics and Strategy company he founded in 2015.

Prior to KnowledgeSquare, Philip has worked at Grey Advertising, British American Tobacco (BAT) Nigeria and the UK as head of African Research team, Brown and Williamson/RJ Reynolds in the USA, AC Nielsen BASES as Client Service Director, and as Head of US Research at Metrixlab. At BAT, Philip helped establish and develop marketing research teams, managed global brand insights from the UK, and helped develop corporate dashboards and consumer tracking studies in the US. On the supplier side, Philip has led projects in various verticals for clients including PepsiCo, Microsoft, ConAgra Foods, Nestle, Kraft, Abbott Lab, SuperValu, Scotts, Tyson Foods, McDonalds, Sara Lee, Nestle, Barilla and Reckitt Benckiser and several others.

Philip holds a MBA degree from the University of Lagos, M.S. in Information Technology Bellarmine University, Louisville, KY USA, Cerificates in Data Drive Strategy and DIgital Marketing from Cornell University. He is currently working on his Doctoral program at the University of Wisconsin.


Mr. Gundona is currently the managing partner of Consumer Insight Consult, Ghana, a company he co-founded in 2010. He currently provides direction for the overall strategic direction for the company. Prior to founding Consumer Insight Consult, Mr, Gundona began his research carrier when he joined Research and Marketing Services in 2000 as a Research Executive. He left after four years for further studies in the United Kingdom. He re- joined the company as Research Manager in 2007 and rose to the position of Country Head in the company’s Office in Abidjan, Cote D’Ivoire. As Country Head, he managed the overall strategic business and research plan for the local market and also pioneered business growth by developing marketing and implementation of customized research solutions for the business community amongst others. Mr. Gundona is currently a board chairman of Akayet (four star) hotel and Sahel Fm.


Jonathan has been in the market research industry slightly over 18 years, having begun as an interviewer while still a student at the University of Nairobi in Kenya. He has worked his way laterally and vertically across the facets and hierarchy of market research in Africa. Within the 18 years, he has had the privilege to learn, lead and be responsible for various research products, across local and multinational clients in diverse industries. He has worked with TNS and Nielsen, and in 2016, he left a multinational MR agency to form a boutique research firm specializing in partnering with clients to achieve retail excellence. He has worked in over 22 African countries and also in Asia. Jonathan loves the outdoors and has climbed Mt. Kenya and Mt. Kilimanjaro. He is an avid cyclist, camper and actor.