ABOUT THE CONFERENCE 2019

The AFs are always opportunity for the gathering of those with business interests in Africa to meet on the grounds of learning and promoting quality market research in the continent. Africa Forum 2019, the third of AMRA’s annual conferences, is proudly anchoring in Lagos – Nigeria, a vibrant city and the most populous financial center in Africa.

This Conference would highlight futuristic thinking and focus on the many great and innovative things happening in the continent that affect marketing and marketing research in the African market.

We know that we can help to build a world in which we are more confident for tomorrow because we have invested our talents to shape it.

OUR SPEAKERS

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EVENT SCHEDULES

Quickly harness dynamic thinking through value added models.

Time Session Speakers Venue
07:30 Registration and morning tea
08:00 AMRA Africa Forum 2019 Opening
08:30 Keynote
09:00 Q&A
Session1 – MAKING RESEARCH THE KEY TO AFRICA LEADERSHIP – Cultural trends, storytelling, leadership
09:10 Session Introduction
09:15 Cultural (R)Evolution: Inspiration is TODAY Ndeye Diagne
09:35 Storytelling, pivotal in understanding community needs Carol N. Matiko
09:55 “Fishing where the fish are” – Using segmentation of consumer choice drives in the moment of consumption to grow Diageo Andy Stubbings Rachael Popoola
10:15 Discussion and Q&A
10:25 Networking break – TEA
Session 2 - BUILDING TOMORROW’S MARKET RESEARCH BUSINESS - Building and strengthening brands
10:45 Session Introduction
10:50 MROCking the Boat – Experiences in virtual focus group discussions via mobile phone in Nigeria and elsewhere in Africa Solum Adoi-Elaigwu Biography
11:10 Beyond Tradition: Blazing New Route-maps for Insights in 21st century African markets Moowa Masani
11.30 From discovery of White Spaces to new Local Brands: Walia - a local Ethiopian beer brand on the rise
11:50 Discussion and Q&A
12:00 MSPA News
12:10 Networking break – LUNCH
Session 3 - BUILDING TOMORROW’S MARKET RESEARCH BUSINESS – The business of opinion polls
13:25 Session Introduction
13:30 DR Congo: A Yes/No political polls country Arlette Leumbou Target SAR Serge Mumbu
13:50 Panel Discussion: Charting a new course and agenda for conducting and reporting opinion polls in Africa
14:10 GeneralDiscussion
14.30 Networking break – TEA
Session 4 -MAKING RESEARCH THE KEY TO AFRICA LEADERSHIP – Social Research
14:50 Session Introduction
14:55 Aid vs Need – The disconnect – The case of DRC rural minefields & Health systems Claude Leumba Elukesu
15:15 An investigationinto the Lagosian pre-natal and post-natal lifestyle: Implications and lessons learned Busola Akin Olawore Versa Research
15:35 Responding to emergencies through Data – The case of Ebola outbreak in Sierra Leone, Liberia and Guinea Joseph Ogeto
15:55 General Discussion
16:00 Introduction to the Keynote
16:05 Keynote
16:35 Q&A
16:40 Closing Remarks day 1
18:40 OPEN NETWORKING
END OF DAY 1
Time Session Speakers Venue
Session 1 – BUILDING TOMORROW’S AFRICAN YOUTH
08:45 Session Introduction
08:50 Social media first: leveraging technology/digital platforms to strengthen the political participation of young men and women in Nigeria
09:10 Understanding youth unemployment
09:30 Congolese youths: A typical case of an un-moduled clay in Africa
09:50 Discussion and Q&A
Session 2 - BUILDING TOMORROW’S TRAINING – Innovation, methodologies, tools, techniques … How to …
10:00 Session Introduction
10:05 Future-proofing data quality by using AI (Artificial Intelligence) / Machine learning techniques
10.25 Bringing market research training to life with a novel, interactive simulation
10:45 Discussion and Q&A
10:55 Networking break – TEA
11:15 Masterclass: Inspiration! Impact! Glamour! Defining a new expression of value for market research with visual storytelling and graphic design
12:00 ESOMAR News
Session 3 - THE CLIENT PANEL - Trends & opportunities for growing your business
13:25 Panel Discussion
14:10 Networking break - TEA
Session 4 - AFRICA LEADING – SETTING THE AFRICA MARKET RESEARCH AGENDA
14:30 Session Introduction
14:35 Understanding the African consumer wallet in a market of complexities
14.55 Q&A
14:40 Data privacy, is it galaxy beyond our grasp?
15:00 Panel Discussion with representatives from Associations
15:45 Discussion & Q&A
15:55 Introduction to the Keynote
16:00 Keynote
16:30 Q&A
16:40 Closing remarks
17:00 Forum closed.

AF 2019 Tickect

TRAVEL INFORMATION

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EVENT VENUE

Federal Palace Halls, Victoria Island, Lagos, Nigeria

TRANSPORT

Proactively syntesize global leadership ertical aprocesse Efficiently procrastinat bandwidth via enterprise an wide Appropriately benchmark awesome theme.

HOTEL & RESTAURANT

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Quickly harness dynamic thinking through value added models.

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