On 11 April 2017 the AMRA Directors elected the first AMRA Chairman, Sami Ghabrial (Managing Director, Marketeers Research, Egypt). Sami is a Telecommunication Engineer, with an MBA degree (The American University in Cairo), with the concomitant logical mind and sense for the meaning behind numbers. His marketing management expertise was obtained with two great institutions: Xerox, with its best management practice and healthy business culture, and Pepsi with its great marketing. He has attained cross industrial experience and learnt to manage well new challenges in interactions with great clients such as UL, P&G, GM, RB, and PMI in many countries and across cultures. Sami has created a wonderful team of young and enthusiastic professionals within Marketeers.