The Africa Research Forum (AF’19): Call for Presentation


The Africa Research Forum (AF’19) is on its 3rd edition! It will be held in Lagos (Nigeria) from 15th-17th April 2019 with Workshops on 15th.

AF’19 moves the agenda forward looking at the ability to transform African economies through Marketing and Social Research. ‘Building Tomorrow…Africa Leading” will demonstrate the power of African market research professionals in directing growth through insights and guidance offered by the profession. Market Research has the ability to contribute immensely to sectors that affect lives in key areas of healthcare & disease control; agriculture, education, crime, governance and policy development. It’s through adaptions of contemporary research applications, the use of new models and embracing technology that Africa is ready to lead!

Africa Forum 2019 aims to:

  • Showcase transformative research that has unlocked potential…that makes Africa lead

  • Promote the African market to the rest of the world through marketing, social and opinion research activities


The Call for Presentations is now open. Deadline for sending your outline is 18 January.


Making Research the Key to Africa Leadership

  • Africa in a Tech-centric World

  • Developing rural Africa via Qualitative research

  • Doing social & developmental research in Africa

  • Learnings from client-side innovations

  • Developing insightful research through story-telling, use of proverbs, our communal way of living

  • Africa development: Igniting with Research

  • Africa: Jewel in the Rough


Building Tomorrow’s Market Research Business

The business of brands
  • Building and strengthening brands and services in Africa

  • Local brands on the rise! Unlocking their potential through transformative research

The business of people
  • Stop the brain drain; Invest on local talents! Transform the economies of African countries!

The business of opinion polling

  • In some countries it is not allowed to conduct political polls; sharing experiences across countries and harmonising approaches


Building Tomorrow’s African Youth

  • Working with Africa’s un-moulded clay

  • Reaching the digital youth in Africa

  • Youth leadership in the mobile world – methodologies applied in Africa – Exporting expertise beyond Africa

  • Talking point of Africa’s untapped population


Building Tomorrow‘s Training

  • Integrating market research into marketing efforts

  • Making market research glamorous

  • Mining data in social networks

  • The use of data analytics

  • The use of neuroscience in market research

  • Thinking local, acting global


Africa Leading – Setting the Africa Market Research Agenda

  • Growing market research associations across Africa – a case for strengthening the code of ethics and promoting data protection across Africa / GDPR in the African context

  • True consultancy: Taking the findings to the next level

Guidelines for submitting your outline

It is expected that the programme covers a high representation of regions and that all presentations are related to the African context/reality.

In addition, the Committee would value receiving submissions that show a good mix of quali/quanti case studies, corporate case studies (client alone or client/supplier co-presenting) and unique and never-before presented projects.

Please use the online submission form

Outlines can be prepared in English and French!


Be part of the event by becoming a sponsor: Decide on a sponsorship package and let AMRA know on – first come, first served! For sponsorship options and enquiries please visit the Sponsorship Page



Call for Speakers closes: 18 January 2019

Feedback to authors: January 2019

Programme preview: February 2019

Early Bird registration rate deadline: 15 March 2019


Online Submission Form

Leave a Reply