Jonathan has been in the market research industry slightly over 18 years, having begun as an interviewer while still a student at the University of Nairobi in Kenya. He has worked his way laterally and vertically across the facets and hierarchy of market research in Africa. Within the 18 years, he has had the privilege to learn, lead and be responsible for various research products, across local and multinational clients in diverse industries. He has worked with TNS and Nielsen, and in 2016, he left a multinational MR agency to form a boutique research firm specializing in partnering with clients to achieve retail excellence. He has worked in over 22 African countries and also in Asia. Jonathan loves the outdoors and has climbed Mt. Kenya and Mt. Kilimanjaro. He is an avid cyclist, camper and actor.