About The Association

Following a decision in Dublin on 29 September 2015 by the Africa delegates at the ESOMAR Congress 2015 to form a pan-Africa market research, social research and opinion polling organisation, AMRA was established in 2016 and is a non-profit membership association for market, social and opinion polling research associations and organisations in Africa.

AMRA aims to:

  1. Ensure professionalism in the market research, social research and opinion polling industry in Africa
  2. Share market research, social research and opinion polling knowledge and skills across Africa markets and countries
  3. Promote Africa market research, social research and opinion polling to the rest of the world
  4. Partner with member associations to build the confidence of the rest of the world in Africa research

AMRA’S OBJECTIVES ARE TO:

  • Ensure self-regulation and adherence to ethical standards with respect to market research, social research and opinion polling
  • Promote leadership support and commitment from the market research, social research and opinion polling industry in Africa
    Provide a forum within which Africa researchers can work together in a spirit of cooperation, support and mutual goodwill
  • Facilitate cooperation across Africa to face challenges and to create opportunities to embrace emerging trends in the field (e.g. data quality, technology integration, privacy matters)
  • Foster inter-agency collaboration amongst AMRA member association’s members
  • Encourage clients to make use of AMRA member associations’ members
  • Increase the visibility of Africa continent market research, social research and opinion polling
  • Encourage investment in the wider market research, social research and opinion polling industry in Africa, including new focus service areas (e.g. data analytics providers)
  • Provide a platform that brings respect to Africa-registered practitioners as professionals and confers integrity on research materials presented by practitioners in the market

WE WILL BE SUCCESSFUL IF WE ACHIEVE:

  • A strong and unique voice for and from Africa
  • A market research, social research and opinion polling association that is inclusive, representative and relevant across Africa
  • A sense of belonging amongst AMRA Member associations who derive significant value from their membership
  • Measurable growth in the Africa market research, social research and opinion polling industry
  • Adherence to world-class market research, social research and opinion polling standards
  • A significant Africa body of market research, social research and opinion polling knowledge
  • Cost-effective, value-adding market research, social research and opinion polling in Africa for clients across the globe
  • The formation of industry associations in all Africa countries that subscribe to the aims and objectives of AMRA

BOARD OF DIRECTORS

Sami Ghabrial
AMRA Chairman

On 11 April 2017 the AMRA Directors elected the first AMRA Chairman, Sami Ghabrial (Managing Director, Marketeers Research, Egypt). Sami is a Telecommunication Engineer, with an MBA degree (The American University in Cairo), with the concomitant logical mind and sense for the meaning behind numbers. His marketing management expertise was obtained with two great institutions: Xerox, with its best management practice and healthy business culture, and Pepsi with its great marketing. He has attained cross industrial experience and learnt to manage well new challenges in interactions with great clients such as UL, P&G, GM, RB, and PMI in many countries and across cultures. Sami has created a wonderful team of young and enthusiastic professionals within Marketeers.

JANE NZOMO
DIRECTOR EASTERN AFRICA

Jane Nzomo is co-founder and Managing Director of Consumer Options Limited, a full service market research firm established in 2004, with a track record of providing research based solutions across Africa.  Jane Nzomo is also a founding Director of the African Market Research Association NPC (AMRA), and a member of the Marketing & Social Research Association (MSRA) in Kenya, where Africa Forum 2018 is being held.

JOY UYANWUNE
DIRECTOR WESTERN AFRICA


Joy, an expert in consumer-centric growth for businesses, and an ardent believer in citizen development through research-directed strategies for a new Africa, has built over 20-year experience in Marketing Management and Market & Social Research from both client and agency sides. With experience in most of the fields of marketing and opinion research, she currently heads Decision Support, a full service Market & Social Research agency, which conducts research in several African countries.She serves as Nigeria Representative for ESOMAR (a global body of market research professionals)  and recently won the Best ESOMAR Representative award, Emerging Markets. Before her new role at NiMRA, she was the Association’s Vice President and is a NiMRA Fellow.  She represents Western Africa in the Management Committee of the African Market Research Association (AMRA).Beyond the research world, Joy interacts with others across the globe with interest to highlight the Africa’s potentials, brainstorm innovative ideas and activate on various pressing issues in the continent.
ABDEL WAHAB CHAOUI
DIRECTOR NORTHERN AFRICA

Develop an interface for requesting quotes, with associations input.


Develop an interface for requesting quotes, with associations input.